fast shooting to capture the ambience, the nuance that makes each joint unique
The task is to shoot around 300 places economically and nicely, doing justice to the places' atmosphere and ambiance, to convey what it's like to walk into this particular place, what you'll see, hear and maybe even feel when you do. 3 shots- 1 exterior and 2 interior. Has to be fast, unscheduled drop in and talk my way into getting the owners/managers to allow me to shoot their places while customers were there or not. The only way this could happen profitably would be if I could get through a minimum of 15 or 20 per day. Wow! You know a refined and skilled architectural photographer might take 6 hours or more on a SINGLE interior shot, right? So, what's the angle and how does this job get done?
Polite, camera preset on tripod, get permission, set the tripod down to shoot the coolest vignette or POV possible, and BRACKET BRACKET BRACKET. No on camera flash or otherwise and all these places are pretty dark. Lucky that in the higher end joints, a designer has been there and worked out the lighting so it's easy on the eyes, as should your money flowing out of your wallet... Then drop the raw files into Photomatix and let it cook up the HDR images for the end product. Without Photomatix, I think I'd be depressed. With it, I am pleased. So is the magazine editor.
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A portrait just worked this afternoon:
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